Entrepreneurial Strategies in Ai-Enhanced Sports Marketing Platforms. Management Strategies and Engineering Sciences, [S. l.], v. 6, n. 2, p. 59–67, 2024. DOI: 10.61838/msesj.6.2.7. Disponível em: http://msesj.com:8092/index.php/mses/article/view/62.. Acesso em: 24 jul. 2025.