Afqahi H, Makizadeh V, Ghafournia M. Presenting an Online Impulsive Buying Decision Model with a Neuromarketing Approach. MSES [Internet]. 2025 Mar. 29 [cited 2026 Jan. 29];7(1):56-64. Available from: http://msesj.com:8092/index.php/mses/article/view/172