1.
Tasharofi A, Fazeli Veisari E. The Impact of Customer Interaction Data from Call Centers and Digital Channels on Improving CRM Processes Integrated with ERP Systems (Case Study: Irancell). MSES. Published online January 1, 2027:1-13. Accessed July 26, 2026. https://msesj.com/index.php/mses/article/view/388