TASHAROFI, Ali. The Impact of Customer Interaction Data from Call Centers and Digital Channels on Improving CRM Processes Integrated with ERP Systems (Case Study: Irancell). Management Strategies and Engineering Sciences, [S. l.], p. 1–13, 2027. Disponível em: https://msesj.com/index.php/mses/article/view/388.. Acesso em: 26 may. 2026.