MALEKI, Mehrnaz; SANAEI, Mohammadreza; BANIHASHEM, Seyed Yashar; HEYDARI, Safanaz. A Machine Learning–Based Approach to Improving Customer Experience and Service Personalization: Customer Segmentation and Decision Rule Extraction. Management Strategies and Engineering Sciences, [S. l.], p. 1–19, 2027. Disponível em: https://msesj.com/index.php/mses/article/view/508.. Acesso em: 30 sep. 2026.