Customer Experience Management with the Aim of Gaining a Competitive Advantage in the Iranian Automotive Industry. Management Strategies and Engineering Sciences, [S. l.], v. 6, n. 1, p. 169–180, 2024. DOI: 10.61838/msesj.6.1.18. Disponível em: https://msesj.com/index.php/mses/article/view/100.. Acesso em: 3 apr. 2025.