Structuring a Gamification Model in Digital Marketing Using Interpretive Structural Modeling (ISM). Management Strategies and Engineering Sciences, [S. l.], v. 6, n. 1, p. 115–125, 2024. DOI: 10.61838/msesj.6.1.12. Disponível em: https://msesj.com/index.php/mses/article/view/70.. Acesso em: 19 jun. 2025.