Investigating the Impact of Social Media Platform Usage on the Growth and Efficiency Performance of Small Economic Enterprises with the Mediating Role of Innovation in Small Economic Enterprises (Case Study: Companies Located in Tehran Province Science and Technology Park)

Elaheh  Mohammadi Farani; Naser ShamBayati; Leila   Razavi

Authors

Elaheh Mohammadi Farani MA, Department of Business Management (FinTech), Payame Noor University, Tehran, Iran Author https://orcid.org/0009-0009-2734-0711
Naser ShamBayati Assistant Professor, Department of Business Management, Payame-Noor University, Tehran, Iran Corresponding author https://orcid.org/0000-0003-4092-3128
Leila Razavi MA, Department of Business Management, Payame Noor University, Tehran, Iran Author https://orcid.org/0000-0002-7047-3271

Keywords:

Social media platform usage, growth performance of small economic enterprises, efficiency performance of small economic enterprises, innovation in small economic enterprises

Abstract

This study was conducted to investigate the impact of social media platform usage on the growth and efficiency performance of small economic enterprises with the mediating role of innovation in small economic enterprises (case study: companies located in the Tehran Province Science and Technology Park). The statistical population of the study consisted of managers of companies located in the Tehran Province Science and Technology Park, totaling 210 individuals. Based on the Morgan table, a sample of 132 participants was selected randomly. The present study is descriptive-correlational in nature and applied in terms of purpose. In this research, Structural Equation Modeling (SEM) was employed to examine the relationships among the variables. Descriptive and inferential statistics were used to analyze the collected data. In the descriptive statistics section, frequency, percentage, cumulative percentage, and tables and charts were utilized. In the inferential statistics section, Structural Equation Modeling was applied to investigate the relationships among the variables. In this study, the components of social media platform usage, growth performance of small economic enterprises, efficiency performance of small economic enterprises, and innovation in small economic enterprises were defined, and the research hypotheses were tested using a standard questionnaire. Ultimately, all research hypotheses were confirmed.

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