Assessment of the Effects of IT Infrastructure Automation and Technical Web Optimization on Operational Performance and User Experience in Mining and Steel Supply Chain Industries: A Case Study of Bahar Trade Company
Keywords:
IT infrastructure automation; database optimization; Next.js; technical SEO; operational performance; user experience; B2B conversion; mining and steel supply chainAbstract
This study aimed to assess the effects of IT infrastructure automation, database optimization, Next.js-based web re-architecture, and technical search-engine optimization on operational performance and user experience at Bahar Trade Company. A quantitative, applied, developmental case-study design with a pre-intervention and post-intervention comparison was employed. The study included two consecutive 90-day periods, comprising 90 daily observations before implementation and 90 matched observations after implementation. The intervention consisted of automated Bash-based server monitoring and database backup procedures, PostgreSQL query optimization and indexing, deployment of a headless Payload CMS architecture, development of a Next.js server-side-rendered frontend, and implementation of technical SEO measures. Daily data were collected on SQL query response time, system uptime, Core Web Vitals, organic search traffic, and B2B conversion rate. Data were analyzed in SPSS using descriptive statistics, the Kolmogorov–Smirnov test, and paired-samples (t)-tests at a significance level of (\alpha=0.05). The paired-samples (t)-test showed that heavy SQL query response time decreased significantly after the intervention, (t(89)=24.81), (p<0.001), supporting the first hypothesis. Largest Contentful Paint also improved significantly following the implementation of the Next.js architecture and technical optimization measures, (t(89)=18.45), (p<0.001). In addition, the B2B conversion rate increased significantly in the post-intervention period, (t(89)=-12.32), (p<0.001). The negative sign reflected the order of subtraction between the paired conditions rather than a decline in performance. These inferential results supported the second hypothesis and confirmed statistically significant improvements in database responsiveness, web-loading performance, and commercial conversion. The integrated implementation of infrastructure automation, database engineering, server-side-rendered web architecture, and technical SEO significantly enhanced both internal operational efficiency and external digital performance, indicating that coordinated technical transformation can strengthen reliability, user experience, and commercial effectiveness in mining and steel supply chain companies.
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Copyright (c) 2025 Amin Jamali (Corresponding author); Mohammad Reza Badami (Author)
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